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Door gebruik te maken van Dailymotion, geeft u toestemming voor onze cookies. HTTP . Anne Toole 4 years ago Personal stories are better -- sorry that this focuses on canned stories. Thanks More on this topic Contained in Knowledge Pack: Knowledge Pack Leading with Stories Use the magic of once upon a time to connect and teach. Some forward-thinking business schools have even added storytelling courses to their management curriculum. BusinessNonfiction Publication Details Publisher: AMACOM Books Publication Date: 2012 Available in: United States, Singapore, Canada, Malaysia, New Zealand, Japan Format Kindle Book OverDrive Read Adobe PDF eBook 1.5 MB Adobe EPUB eBook 1.9 MB Paul Smith (Author) PAUL SMITH is director of Consumer & Communications Research at The Procter & Gamble Company and a highly rated leadership and communications trainer for P&G's management training colleges. In this summary, you will learn How stories engage an audience How to tell a story effectively in a variety of business situations What kinds of stories you can tell Summary Story Time One day Jim, a young research and development employee at Procter & Gamble (P&G), decided to change his dull, data-filled monthly memo. I do it again and tells me to login in again.